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Background: AMP is the oldest municipal utility in California and is among the oldest in the nation, public or private and is not- yet so known as “The Greenest Little Utility in America!” The proof is in the grid – their power portfolio is typically over 80% clean and renewable and is a major reason that the City of Alameda is the lowest greenhouse-gas-emitting community in Alameda County and one of the lowest in the State.
Opportunity: Develop an 18-month marketing plan in 2010 and execute on main objectives with an awareness building integrated campaign that has legs. Outcome: Stay tuned. |
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