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Background: For three years we have helped IPAC present itself as an established, trusted, global manufacturer and marketer of quality petroleum and additives products to current and prospective customers as well as maintaining credibility and visibility within this niche industry. However even in a small market the competition is fierce. Project: New print ad campaign for both the US and EMEA markets both establishing a leadership status as a reputable and tested manufacturer and to launch a strong presence in the small, but hard to break through European and Middle East markets. Outcome: With a stellar track record and a reputation as a reliable and honest provider we couldn’t help but take their advertising on the road. Too early to quote any metrics, however their international sales reps are happier than clams to hear the phone ringing. |
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