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Background: Mendocino County is located just a couple of hours north of the San Francisco Bay Area and west of Sacramento on the majestic North Coast of California. Mendocino County covers nearly 4,000 square miles of exceptionally beautiful and extremely varied terrain. Opportunity: Ozone created a complete brand development campaign to differentiate Mendocino County from other popular destinations while highlighting the unique characteristics that make up Mendocino’s vast landscape. We created engaging print, online, direct, and out of home advertising, while teaming with our PR partner HypeHouse, to achieve amazing results. Outcome: An independent marketing survey conducted by Mendocino County revealed not only a mail inquiries conversion rate of more than 63%, but also an economic impact and overall ROI of 17:1! | A ROI of 17:1!
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