|
Strong brands create a strong emotional and relevant connection with their audiences in a way that’s both credible and differentiated. Sierra Club stands out, not only as the largest and oldest environmental organization, but also through its sense of community…both online and in local circles. By dialing up impact and emotional connection, we have created a highly relevant, credible and differentiated brand promise for Sierra Club via our “Extraordinary” campaign. Our final recommended executions of this campaign will be used in both an integrated campaign including a twist of ‘do it yourself’ clean-vertising. |
|
