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Client: Mendocino County
Project: Brand Developement Campaign
Situation: Potential visitors had no clear image of
Mendocino County and what it has to offer. A clear brand was needed
to differentiate from other popular destinations and to increase "heads
in beds" during the slower shoulder seasons.
Solution: Create a strong, consistent brand and promote
the fact that Mendocino County is largely unspoiled, unpretentious and
undiscovered. Encourage people to eschew the usual destinations and
discover somewhere unique for themselves.