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Client: PS´Soft
Project: Positioning/Brand Development
Situation: PS'Soft is an established technology company
in Europe and is committed to expanding into the US. They need to raise
awareness and establish a unique and sustainable brand position among
C-level audiences.
Solution: Their old identity looked outdated and didn't
reflect the company's true brand image or personality. A new visual
identity and positioning strategy was created that went beyond a new
logo and corporate ID package to include a new product naming strategy,
PowerPoint templates, HTML emails, product datasheets and a new website.