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Client: Sapient Health Network
Project: Brand Identity
Situation: Sapient Health Network was an online community
developed for terminally ill patients and their caregivers. Extreme
sensitivity was required.
Solution: We developed an identity package for the
brand that extended beyond online to print, collateral and advertising.
The image of the starfish was important because it was a complex organism
that was in fact more like a community, and if it needed to, a starfish
has the capacity to re-grow an arm should it lose one. The company was
acquired by WebMD and folded into WebMD's offerings. The advertising
that WebMD runs nationally still retains our original copy, "there is
a place—WebMD is that place".