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Client: Signature Hospitality Group
Project: Brand Makeover
Situation: Advertising and marketing materials (both online and offline) needed a fresh and memorable makeover, and they needed to retain consistency.
Solution: A positioning and tagline summing it up were applied to an ad campaign and their website. Headlines such as "Know Signature, Know Commitment" and "Know Signature, Know Delight." lead into copy about how Signature had been around for more than 25 years, had held more than 11,000 successful events, and had so much experience, that Signature Hospitality Group was "all you need to know."

© 2008

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