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Client: IPAC
Project: Create a new brand image, positioning, identity and marketing campaign in an established niche market.
Situation: IPAC needed to present an overall improved, professional image and raise its profile as an established, trusted, global manufacturer and marketer of quality petroleum and additives products among current and prospective customers and within the industry.
Solution: A new visual identity and positioning strategy were created along with "bigger doesn’t mean better" Smart Messaging® derived from insights obtained through customer research, designed to take the company to the next level and to put the competition on notice that their lives have just become a lot more complicated.