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Client: Adobe
Project: Product Identity
Situation: Adobe needed a new logo/icon for its new
product offering InPromotion, plus printed materials, extensive sample
items for use in demos and a flash product tour.
Solution: We created a distinctive icon that utilizes
crystal imagery — the benefit of this new Adobe product is the
ability to customize materials so that each is unique, yet similar and
adaptable — like crystals forming.
We also developed demonstration materials — ads, catalogs, flyers,
circulars, posters, packaging, etc. For the Product Tour we produced
a Flash presentation, as well as a website.