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Client: PS´Soft
Project: Corporate Identity
Situation: Raise awareness and establish a unique,
viable and sustainable long-term brand position among a C-level audience,
demonstrating that this company with a European heritage is serious,
contemporary and reputable in the US market as well.
Solution: A new visual identity and positioning strategy
was created to make the company stand out among its better-known competition
in a crowded high-tech marketplace.