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Client: Sausalito
Project: Logo Design
Situation: The city had been known by many different
images, logos and taglines over the years. None had truly resonated
with the many interest groups wishing to be represented, and none was
felt to truly entice and welcome visitors to the city.
Solution: A simple visual, and a memorable tagline
that summed up reasons to be proud to live and work there, and reasons
to come and visit:
Sausalito — Why They Built The Bridge!