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Client: IPAC
Project: Create a new brand identity, positioning, and overall look and feel for the company in an established niche market.
Situation: IPAC needed to present an overall improved, professional image and raise its profile as an established, trusted, global manufacturer and marketer of quality petroleum and additives products among current and prospective customers and within the industry.
Solution: The new identity needed to demonstrate that IPAC is not only a professional, serious, credible player in the industry, but also innovative, approachable, responsive, warm and easy to do business with. All of which sets the company apart from its more lumbering, monolithic competitors.