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Client: LeapFrog
Project: Marketing Campaign
Situation: School and district administrators needed
to know about the benefits of LeapFrog's wonderful multi-dimensional,
multi-sensory products within a two dimensional medium — trade
publications.
Solution: Please scroll through the above examples
to see how we utilized verbal representation of the senses that LeapFrog
products stimulated in children — SEE, HEAR, TOUCH, LEARN —
and crafted descriptive headlines and ad layouts consistent with their
branding. This campaign was also adapted for direct mail use.