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Client: MTV Networks
Project: Outreach Campaign and B2B Advertising
Situation: MTV Networks needed an outreach campaign
to showcase their corporate citizenship, and a business to business
advertising campaign to promote the diverse nature of their offerings
— too many people thought they were just MTV, when in fact they
also offer VH1, Nickelodeon, MTV Espanol, etc.
Solution: Ozone's concepts reflected all of the above,
plus very definitely captured people's attention and pleased a notoriously
demanding client.