Get the Flash Player to see this player.
Get the Flash Player to see this player.
Client: Mendocino County
Project: Complete marketing campaign, online and offline
Situation: Potential visitors had no clear image of
Mendocino County and what it has to offer. We needed to establish a
viable brand to differentiate it from other popular California destinations
and to increase "heads in beds" during the slower shoulder seasons of
Spring and Fall.
Solution: Create a strong, consistent brand and promote
the fact that Mendocino County is largely unspoiled, unpretentious and
undiscovered via print ads, banners, direct mail, SEM and a special
microsite. We can share results of the campaign with you that were well
above industry standards.