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Client: UC Berkeley Health Services
Project: Anti-Stress and Anti-Binge Drinking Campaigns
Situation: Varied health issues needed to be addressed. Stress is a big issue leading to many other problems - as was Binge Drinking.
Solution: A website, posters, postcards and bus sides were created encouraging students to Be Well To Do Well with headlines that read Don't Be A Stress Head accompanied by impactful visuals. For the binge drinking, we took the language of the minority who over-indulged and turned it around to arm the majority who didn't wish to binge drink. Be A Designated was the theme, and Don't Tell Me How To Party was the headline.