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Client: UC Berkeley Health Services
Project: Anti-Binge Drinking, Suicide and Depression
Campaigns
Situation: Varied health issues needed to be addressed.
Binge drinking was an issue among students, as were related concerns,
such as depression, and drinking & driving.
Solution: Postcards, a website and bus sides were created
taking the language of the minority who over-indulged and turned it
around to arm the majority who didn't wish to binge drink. The campaign
was extended to address the other issues and included a Road Trip Kit
with useful items like bottled water and sunscreen, distributed just
before Spring Break.