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Client: IPAC
Project: Advertising campaign targeting purchasers and decision makers of petroleum and additives products.
Situation: IPAC needed to present an overall improved, professional image and raise its profile as an established, trusted, global manufacturer and marketer of quality petroleum and additives products among current and prospective customers and within the industry.
Solution: Adopt a strategy based on insights obtained through customer research. Bigger doesn't mean better and true customer service is king. Demonstrate that while IPAC competes on the same level as its larger competition in terms of quality, competitive pricing, global reach and overall effectiveness, no one can match IPAC for service, relationships and responsiveness.