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Client: Aidells
Project: Television Campaign
Situation: Aidells had built up an incredibly loyal
customer-base over many years of trial and approval in their current
markets. They wanted to enter new markets, and did not have years to
establish loyalty.
Solution: Humorous, award-winning ads show the depth
of the loyalty felt elsewhere by Aidells customers. A fervent Aidells
fan is so determined to stop the unfair treatment of Aidells sausages
(sticking them with forks, letting out the flavorful juices) that he
dresses up as Sausage Man and launches his own one-man protest.