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Client: Arizona Sun
Project: 15 Television Commercial
Situation: Arizona Sun makes an all-natural cold and
flu medicine. The main thing they wanted to communicate, in just 15
seconds, is that it REALLY WORKS!
Solution: When you've got a cold or flu, all you want
to do is get rid of that miserable bug. So if your cold is a bug, then
Arizona Sun exterminates it in one fell swoop.