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Client: WorkMetro
Project: Television Campaign
Situation: WorkMetro offers local job posting sites in 27 cities across the country (and counting). Their audience has preferred the comfort of newspaper classifieds, as they find online options too big, impersonal and somewhat daunting.
Solution: Create award-winning TV commercials (along with trade show booths, UI, etc.) that connect with the audience on a very personal (and humorous) level, and which accurately reflect the desired user experience. In the end, getting a new and better job is also about the old job youll no longer have to put up with.

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