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Client: Autobody Cooperative
Project: 'Peace of Mind' campaign
Situation: It is difficult for autobody centers to differentiate themselves – too often the message is always the same; quality work, expert technicians...
Solution: The key strategic insight we were able to gather from the clients was that all their clients really want is peace of mind. After an accident, they have enough other things to worry about – if you can make their stress go away – you are giving them what they need...