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Client: Common Sense Media
Project: Banner Ads
Situation: Common Sense Media, a non-partisan organization
dedicated to improving the impact of media and entertainment on kids
and families wanted to increase traffic and awareness of their free
online service and website.
Solution: We created brand-building banners that also
promoted a special TiVo offer among media savvy parents in a positive,
non-preachy way. In keeping with the brand, they encouraged sanity,
not censorship, on leading parenting sites/portals such as AOL, MSM,
Netflix, TiVo and BabyCenter.