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Client: LegalMatch
Project: Banner Ads
Situation: Seeking legal representation can be frustrating,
intimidating, and requires critical evaluations regarding a lawyer's
expertise, experience and professional reputation. Most people simply
are not qualified to determine a lawyer's experience in a specific area
of law, nor have the time to meet and consult with each one of them
individually.
Solution: LegalMatch connects consumers with attorneys
through its online matching service, based on the specifics of the case,
location and experience. The banner ad campaign needed to bring these
distinct groups together in a mutually beneficial way, and to communicate
the concept clearly and quickly.