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Client: Mendocino County
Project: Banner Ads / Landing Page
Situation: Potential visitors had no clear image of
Mendocino County. Mendocino needed to establish a brand to differentiate
itself from other popular California destinations.
Solution: www.gomendo.com/discover
Create a strong, consistent brand and promote the fact that Mendocino
County is largely unspoiled, unpretentious and undiscovered. Encourage
people to eschew the usual destinations and discover somewhere unique
for themselves via banners, SEM and a special microsite.