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Client: Radiant Logic
Project: Online Campaign
Situation: We needed to raise awareness and establish
a long-term brand position among a C-level audience for this pioneering
developer of virtualization solutions. Virtualization helps organizations
fully realize the benefits of portal, identity management and e-business initiatives by leveraging all existing identity data wherever
it exists.
Solution: A combination of banner ads, eNewsletters,
prestitials, Search Engine Marketing, and a microsite were utilized
to educate senior level executives on the business benefits of this
complex offering and to position Radiant Logic as the leader and innovator
in this category.